Headup Games took initiative to offer sales on the game and cross-promote the other titles in the series.
This created a large interest in the title, resulting it being the top paid iOS within 10 days of the image's posting. The post showed a GIF-image of a truck just making it across a bridge as it was collapsing underneath it. While it was generally successful in Europe and topped the app charts there, it didn't really catch on in North America until after a Reddit post by a player of the game within the "GamePhysics" subforum in March 2014. The first Bridge Constructor game, eponymous to the series, was released for Microsoft Windows on 1 December 2011. It shows the typical gameplay of the series, having constructed a bridge to the stage's limitations by testing that bridge by setting a vehicle (in this case, a tanker-truck) across it. The GIF image that was posted to Reddit that led to the success of Bridge Constructor in North America.
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